It doesn’t take much to make an iPhone application, but making money with an iPhone app is a different story. It takes strategy, planning, and forward-thinking. Just because you have a good application idea doesn’t mean you’ve got it made.

Developing an iPhone app takes skill. It must be focused on the task and small in size, because the smaller the app the faster that it will load and run. It will become more attractive to potential buyers. If the app file is too big, people may not want to take up room on their iPhone and you may not maximize your profit.

You may be tempted to add alot of extra features to your initial app - don’t. If you have additional features that you would like to add to your iPhone app, release a premium version of the app with the extra features. This will allow you to sell the first release and the premium release for more money. This way you can make money selling two versions of essentially the same product.

When creating an iPhone app, make sure your idea is accessible and replayable. It doesn’t have to be a novelty - it just needs to keep people’s attention. The viral effect of this will be word of mouth marketing and you will make money with your iPhone apps.

Make your iPhone application small in size, simple to use, and addictive and you will create an app that people will use over and over again.

Apple’s Web app directory is the premiere listing of the newest applications. You won’t find much traffic on other directories, so you should submit to the Apple directory. After submission, wait for Apple to review your app. This review is merely to see if your app is usable and functions correctly.

Once reviewed (which takes about a day, so be patient) Apple will put your app at the top of their chronological list. You’ll get a lot of hits for the first few days because of your app’s place at the top of the directory list. This is the most crucial part of your total revenue because it’s when your app will be seen the most and you will make the most money with iPhone apps.

Apple will re-list your app at the top of the directory if you resubmit your app with patches or upgrades. Fill out a resubmission form and fill out the “What’s New” section. Even if your revisions are small and simple, you should still resubmit your product. This will increase visibility, placing you at the top of the directory list once again. Don’t resubmit too much or you’ll be seen as a spammer.

Remember to always resubmit your app on a Thursday or Friday. Apple doesn’t list apps during weekends, so the ones listed on Thursday and Friday stay at the top of the list the longest. The extra two days will really make the difference to your bottom line

All of these steps listed above will help your iPhone app gain exposure and buyers, but they don’t guarantee the success of your product. You have to have a convincing, succint, and useful app. If your iPhone app fits these characteristics and you follow these steps, you are bound to have success.