DonationStreet (dscoupons.com) is a web portal that has built a virtual shopping mall to allow non-profit organizations to tap the multi-billion dollar online retail market to raise money. Jupiter Research estimates that this market will reach $117 billion in this year. DonationStreet has registered over 750 top retailers - from Macy’s to Land’s End, REI to Gap, Cabelas to Best Buy and Wal-Mart, to provide the ‘shopping experience’ for the non-profit patrons.

In addition, the website uses a proprietary application that scours the internet for coupons, special sales and the like, from their base of merchants. These offers are continuously updated, insuring an incentive for repeat visitors. Customers access DSCOUPONS.COM through the non-profit website, saving the non-profit thousands of dollars in web set-up fees. For every purchase made through the virtual mall, the non-profit organization receives a percentage and a percentage goes to the company. This fee generated from the online retailer.

With the online marketplace growing exponentially and the non-profit donation base sliding, this is a great alternative fundraising opportunity for non-for-profit organizations. DonationStreet provides the perfect incentive for people to shop online and at the same time support the charity or non-profit of their choice. The only requirement of the non-profit is to market the virtual mall to their constituency and supporters. DonationStreet has made it as effortless as possible to make the portal accessible to all non-profits, regardless of their technical expertize.

Once a charity has joined, they can simply link through DonationStreet Links or the more technically sophisticated Town Banners, Today’s Coupons, et al. DonationStreet supplies all the necessary code, again simplifying the technological maintenance of the site. Another important aspect of the site, unlike similar sites, is that consumers don’t need to register to access the site.

No one likes to ask for money - even for a good cause so this is the perfect way for patrons to support their charities by simply buying what they were going to buy anyway. With the economy hitting everyone so hard, charities are looking for new sources of money.

Non-profit organizations can sign-up by using an online form available at DSCoupons.com.

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