Search engine traffic is the lifeline of most web sites. If you want to receive high quality free traffic, you need to rank well in the search engines. With that in mind, here are three must-read tips for ranking well in the search engines:

1. Don’t use JavaScript menus. If for some reason you have to use JS menus, be sure to have actual links somewhere on the page, otherwise the search engine crawlers won’t be able to find all of the pages of your web site because they can’t follow script-created links.

2. Get your page title right. Be sure to include your primary keywords in the page title. If you can, include all of your keywords, but not in a comma-delimited SPAM list. Instead, target keywords that build on each other. For example, your primary keywords might be “green widgets”, your secondary, “green widgets for sale” and your third “green widgets for sale in Utah.” By titling your page “Green Widgets For Sale in Utah” you get an exact-match bonus from Google for each set of keywords you want to rank for.

3. Fresh content can help improve your rankings. This is especially true for keywords that Google’s algorithm determines are in need of freshness. So add unique, quality content to your web site or blog as often as possible for the best results.

There are many other important tips to consider when designing your web site, but these three are often overlooked by webmasters. If you keep them in mind you’ll be one step ahead of the pack and can more easily outrank your competition.

The author of this article runs waringwafflemaker.com, which also offers products and information about electric grill griddle and villaware crepe maker.