Imagine that you are running a business, a mobile phone shop say, or a car showroom, or photography shop, anything at all. In the current climate things are tough, sales are down, turnover is through the floor, and you’ll have to send a search party out to find the profits.

What will you do, either sit on your hands and hope it gets better, or do something about it. You can change the shop layout, paint scheme, bring in new stock, put in new window displays, you could also have a sale, or a promotion of some sort, maybe a 50% off or 2 for 1 or whatever.

You have made your plans, put them into action and the morning comes around when everything will come together, you throw open the doors, the question is will you get a flood of new customers coming into the shop, probably not. You’ll get no new customers unless you tell your potential customers that there is something special going on. Your options are things like newspaper adverts, radio adverts, and signage on the shop; these are all good, but none of them will be what I would call immediate advertising, in other words something that will tell your customers as they are walking up and down the high street that you are up to something in your shop.

So immediate advertising, or cheap advertising, will let your customers know that you have a promotion on now, and the best type of immediate advertising is to use personalised printed balloons, that’s right kids balloons printed with details of your promotion. Just think, for less than the cost of a small advert in the local paper you can have hundreds of ‘mini billboards’ bobbing around the town.