Being a real estate can be tough if you can’t get enough leads of motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.

Thanks to a sagging economy finding motivated sellers is not difficult. Truth is, there isn’t. But how do you find them?

One of the best ways I’ve found to locate motivated sellers is on the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m talking about an online presence that the owner controls and has exclusive access to. In a nutshell, a website that you control that feeds you motivated sellers.

How should you execute this solution? It all begins with a quality website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. Demonstration that you’ve resolved the challenges of other sellers is key. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It should have a way for them to send their contact information and property details to you.

Start by finding an expert designer to create a website for you or do it yourself. Or you could customize a template that you purchase from templatemonster. If you modify an existing template or construct something from the ground up will take some programming and design skills. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Your time is important and you should decide what it’s worth. Is your time worth $20 an hour to make it yourself? Do you have time on your hands and not much money?

Don’t forget as many testimonials as you can get. Use your offline credibility kit and migrate it to an online fashion. Use actual quotes, actual numbers and photos if you have them. Additionally, streaming audio of customer testimonials works great. One of the most powerful sales tools is a satisfied customer.

Your visitors will complete your online forms if you use compelling copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He may be unequaled in the field of writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Then write each page of your website ending each one with a call to action.

Finally, include plenty of lead generators. These are forms online that your visitors fill out. The fields on the forms will capture important property and contact information. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.

The final hurdle is getting visitors to the website. Using the major search engines to advertise is a great way to do this. You can accomplish this with SEO and paid advertising. After you are getting visitors you may want to tweak your content to make it better. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. Squeeze pages and landing pages offer a great way to get a great conversion rate.

With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.

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