Writing a high impact press release is a great way to generate interest in your new business website especially if it was created by web design west midlands. Your press release should encourage and convince potential customers to visit your website.

Here are three ways to make your press release outstanding:

1.Grab their attention with the headline

Your press release headline is the first impression your customer will get of your business, so make it as punchy and exciting as possible. On average only twenty per cent of people that read a press release headline will read the rest, so make yours attention grabbing. To get your press release indexed appropriately by the search engines, you will also need to use your main keyword in the headline, preferably near the beginning.

2.Get the structure right

Press releases should be short and to the point. Every word should serve a purpose, so edit ruthlessly and cut out any waffle. After your headline you should write a subheading that provides a little more information than the headline but still leaves your readers wanting to know more. The first paragraph should contain all the vital information from the press release, and the main body of text should simply elaborate on those facts. Finally you can include a boilerplate with a short biography of your company and your contact details including a link to your site.

3.Have an interesting angle

If you are launching a new business website, take an objective look at your business and try to find an angle for your press release. What is it about your company that is different or exciting for your customers? What makes you different from the competition? Are there any topical news items or relevant trade events that you can tie your press release into? Your press release should tell a story that captures the imagination of your readers rather than a dry account of what your company does.

A dynamic Press Release is just one of the many services offered by web design midlands.