Making Your Exhibit Company Work For You
As a designer of trade show exhibits, I find that most exhibitors do not know how to properly use their exhibit company. Most exhibitors tend to feel that there exhibit company is good for one thing and one thing only …to make money on them. This is a false impression which has developed over the past few years. When a designer or an exhibit house asks what your budget range is, most exhibitors tend to back off and avoid answering the question. They usually reply saying something like cheap in price but looks great. This is a bad answer. The only reason why one would ask this questions is to avoid over design and waited time. M
ost reputable exhibit companies tend to take a great deal of pride in the work they put forth. In getting the most out of your exhibit company try to work directly with a designer and not so much with an account rep. Account reps tend to not be as critial about their projects and let’s not forget they are commission sales people. The more you buy the more their commission.
Working closely with a designer tends to give you more creatively and there are no in between person. Therefore what the clients want they tend to get from a designer.
Make sure your designer designs your trade show display with light weight material. This helps in shipping and with drayage cost. This can also help a great deal in the ease of set up and in return reducing set up time and time cost
Designers tend to more about the material that are available and that are cost efficient…they tend to know what the design trends that are at the moment.
Keep in mind that if your exhibit house is reputable they want you to return time and time again, I have had clients that have left and gone with a different exhibit houses that low and behold within a few months or year they return, why?. They return because they are not getting the personal service they desire personal service directly with a designer
Before choosing an Exhibit Company to work with look to ELDS, INC where you can work closely with a trade show booth designer Contat them at (626) 969-3399