Website positioning or SEO is so popular these days and everyone is looking for the secrets on how to move their websites to top 10 in major search engines free. While there are some basic methods as outlined by many SEO gurus . However, do you know without a proper targeted search terms, your website placement effort is just in vain? We are revealing three proper methods of doing keyword research for your sites and they are:

Strategies 1: Keyword Effectiveness Index or KEI

KEI is an indicator to determine the effectiveness of a keyword for your sites. The higher the KEI of a keyword is, the more popular of the key phrase is. In other words, the lower value of KEI means the targeted search phrases are more competitive. In other words, when there are many websites talk about a subject matter, the value KEI of the keywords should decrease. However, when talking about keyword selection, am indicator such as KEI is not enough. Since the calculation of KEI factor only depends on the websites titles appeared on the search engine results pages and nothing else. So we suggest to use other strategies and it is so called Result on Searches factor or R/S factor for simple term.

Strategies 2: R/S factor

Results on searches factor is a better index to determine if the key phrase is worthwhile optimizing or not. Let’s say your website is about hotel booking. if we check roughly, there are about 22 million websites about this subject when you do a Google search right now. After you have got how many websites there are roughly about, you plugged the search terms “hotel booking” into free keyword tools such as niche explorer, you will find there are about 368 hundred thousand searches in average last year. However, you quickly find the keyword “hotel booking” with an “s” got higher search volumes but the number of results returned in Google are similar. (Note: the plural form and the singular of your searched terms are different.) So I will rather choose the plural form to optimize than the singular form of the phrase

“hotel booking”. It is because it takes same amount of effort to optimize both of the keywords. Therefore by looking at the R/S factor you will notice some keywords that you never think of are probably better options when talking about search engine placement.

Strategies 3: Bidding of the Keywords

However, before we start off to optimize the targeted keywords , we should verify it by looking if there are any advertisers are buying the search terms that we are targeting. One way to check is by doing a quick Google search and see if there are any right hand side listing with the targeted keywords . If there are many, meanings probably it is a profitable niche and you should immediately take full effort and SEO your keywords.

Nevertheless , it is just the beginning of your SEP campaign. You should also find out how to design your site as both search engine and user friendly, add proper web page title, as well as meta tags and finally seo link building .

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