This article draws attention to some of the limitations arising from relying on freeware to prevent and eliminate popup ads, in the overall context of adware and spyware protection.

Adware and Spyware defined

Adware is a popular term to describe any software which can play, display or download advertisements on computers. Some adware are programmed to invade the privacy of the users and are commonly referred to as spyware. These programs obtain then share personal information about the users, without their knowledge or consent.

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About those annoying adware popups

Adware popups have become a common annoyance for most users and many are now looking for free ways to eliminate them. Google and MSN toolbars offer free popup blockers functionality and many users rely on them for protection. Most users do not realise the link between popups and spyware, very few take the right steps to protect themselves and the majority of users concentrate on just blocking popup ads. The fact remains, that both the removal of adware and spyware as well as their prevention are necessary to protect the users privacy, safeguard the integrity of their computers and achieve a pleasant user experience on line. This contrasts with just blocking popups, which simply creates a false sense of security. This is the consequence of the most serious problem with popups: Popups are not just “irritating”, they are symptomatic of spyware infection. This is also evidenced by popups appearing when users are not even on line.

Changing the browser settings is free and a step in the right direction Blocking adware popups whilst browsing is easy enough. Changing the privacy settings so that popups can no longer appear on screen can be done as follows: • Select Control Panel in your computer • Click on the Internet Options icon • Click on the Privacy tab. • There is a box next to “Turn on Pop Up Blocker”. • Tick this box and you will block adware popups. Once the settings have been changed, users should adjust the privacy levels on their computer. Another option is to install the Google or MSN toolbar. Both toolbars will improve security when users browse the Internet.

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But, how about true protection? Are most users failing to see the bigger picture? Unfortunately most users focus on just blocking adware popups, and forget that their computer is probably already infected with adware and spyware. Popup blockers such as those offered by the Google and MSN toolbars, whilst useful are just dealing with one aspect of privacy and system integrity protection. It is highly advisable, to think more broadly about the methods to safeguard the users privacy, and the integrity of their computers against the threat of adware and spyware attacks. Users should, in addtion, run the latest version of their anti-virus software, then eliminate adware and spyware using appropriate tools. Often adware and spyware are downloaded without the users’ knowledge.

Getting rid of adware and spyware is easily achieved with the most popular adware and spyware removal programs, which can also block popup ads. The most popular adware and spyware removal tools benefit from frequent updates, which rely on research teams who review the latest adware and spyware threats. Using adware and spyware removal programs deals with the root causes of adware and spyware infections by removing undesirable software then blocking adware and spyware. This method is clearly more effective than relying on free popup blocker software.

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